What is Flow?

Flow is a web-based visual interface that allows you to quickly and collaboratively design and deploy conversational experiences across multiple chat applications (e.g. USSD and WhatsApp) and connect it to your organization's core functional APIs with little to no coding experience.

The main features include:

  1. Creating and modifying conversational workflows via a simple drag-and-drop interface.

  2. Using the built-in Previewer to test workflows before deploying them to the conversational channel.

  3. Deploying workflows across one or more of the following channels:

    1. WhatsApp

    2. USSD

    3. SMS

  4. Setting up keywords which will be used to trigger workflows.

  5. Easily setting up 3rd party APIs that can be triggered from within any workflow.

  6. Easily creating relationships between workflows.

  7. Customizing the approval path per your organization's policies.

  8. Managing Airtime, Data, Bill Payments and iFlix sales using your deployed Transact product which comes pre-integrated to the Flow platform (requires some involvement from Clickatell).

  9. Seamlessly handing over conversations from Flow workflows (bot-based conversation) to a human agent using Clickatell's Touch Chat Desk (coming soon).

Who can use Flow?

Anyone in your team with login details can use Flow to design conversational workflows with little to no coding experience required. Flow makes it easy for your team to collaborate on flows, allowing every member to do what they do best - designers can create, modify and preview the user's journey, copywriters can write and tweak the messages displayed to customers, and developers can focus on complex features and APIs that can be triggered from Flow. Finally, designated team members can approve the flow before deploying a it across multiple conversational channels. This all contributes to reducing the overall work and time required to take a chat application to market.

How do I start?

See the next page (Quick start guide) for a brief overview to help you get started. The rest of this user guide provides more detailed information on using Flow.